Phase 1: The stunt
Phase 2: The Live Match
Think! - Road Safety
Brief: Promote road safety among young males in England and Wales. Insights: People are overconfident about their driving skills. Also, they don’t perceive texting while driving as negative as other behaviours, such as drinking and driving. Idea: Some stunts involving famous football players, to cause a strong press buzz and to state that even the best ones can’t do two things well at the same time.