IRN-BRU

Brief: Extend the existing series of Irn-Bru Xtra social media posts, based on the hashtag #UnbelievableStuff and on the idea that Xtra helps you make the impossible happen. Insight: A different range of new insights based on the everyday life of the typical IRN-BRU target audience. Idea: Various, from the ones based on sexual puns, often used by the brand, to some different ones, still fitting with their tone of voice.