Think! - The Stunt

Brief: Promote road safety among young people in UK. Insights: In the everyday life, texting while driving is not perceived that much as a real, concrete danger. People are overconfident about their driving skills and the indignation about this behaviour should definitely be stronger. ​ Idea: A partnership and a stunt with a famous football player to cause a strong press buzz about the fact that even the best people can't do two things well at the same time.

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